How do you guys get any work done with all of the things you are involved in?
I wasn’t aware there was a difference between the two…I realized long ago that cutting back on the latter, rendered the former banal. The mojo comes from the being part of the community one serves. If a company prefers an agency that brainstorms in boardrooms and comes up with ideas, they should hire them.
There is nothing better then being challenged by presentations, conferences and like-minded people to keep you sharp. If you are regularly updated with fresh knowledge and insides the work goes much faster and almost automatically.